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The Basics of logo Design

Updated: Apr 28, 2023

Logo design is the process of creating a unique visual symbol that represents a brand or company. A good logo is simple, memorable, and recognisable. Here are some basic principles of logo design:



Logo Design Aberdeen

1. Simplicity: A logo should be simple and easy to recognise, even when it is scaled down or used in black and white. Simple logos are also easier to reproduce and remember.


2. Scalability: A logo should be able to be reproduced at different sizes without losing its integrity. It should also be easy to read when it's small. 3. Relevance: A logo should be relevant to the brand or company it represents. It should reflect the company's values, mission, and target audience.


4. Flexibility: A logo should be flexible enough to be used in different contexts and mediums, such as digital and print.


5. Originality: A logo should be unique and distinguishable from other logos in the same industry.


6. Colour: Colour can play a big role in logo design, as it can evoke certain emotions and associations. Choose colours that are consistent with your brand identity.


7. Typography: A logo often includes typography, and font choice is important to communicate the brand's personality and tone.


8. Test it: Test your logo on different backgrounds, sizes and mediums to ensure it is legible and recognisable. In summary, logo design is about creating a simple, memorable, and recognisable symbol that represents a brand or company.


The design should be relevant, flexible, original, and use colour, typography and other elements to communicate the brand's personality and message. A good logo design process includes researching, conceptualising, sketching, and testing.


Tell me more important aspects of a business logo and it’s importance

There are several important aspects of a business logo that are crucial for its effectiveness and importance. Here are a few key considerations:


1. Memorable: A logo should be memorable and easily recognisable. This is important because it helps customers identify and remember your brand, which can lead to increased brand loyalty and repeat business.


2. Timeless: A logo should have a timeless quality, meaning it should not be too trendy or dependent on current design trends. A timeless logo can stand the test of time and not require frequent updates.


3. Versatile: A logo should be versatile and able to be used in a variety of contexts and mediums, such as on websites, business cards, uniforms, and packaging.


4. Meaningful: A logo should convey meaning and communicate the essence of the brand or company it represents. It should also reflect the company's values and mission.


5. Branding: A logo is an important element of a brand's visual identity, and it should be consistent with the overall branding strategy. A logo should be used in conjunction with other elements such as typography, colour scheme and imagery.


6. Legal: A logo should be legally protectable by trademark registration, meaning it should be distinctive and not similar to existing logos.


7. Simple: A logo should be simple and easy to understand, not too complex or busy. This makes it easy to reproduce and remember.


8. Impactful: A logo should be impactful and make an impression on its audience. It should communicate the brand's message and evoke emotions.In summary, A logo is a crucial element of a company's brand identity. It should be memorable, timeless, versatile, meaningful, consistent with branding, legally protectable, simple and impactful. A good logo can help customers identify and remember a brand, and it can contribute to increased brand loyalty and repeat business. It also helps to represent the company's values and mission.


Contact WDA Design Aberdeen to discuss how we can help create a new business logo for your company.

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