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Google Web Vitals Explained

Core Web Vitals is an initiative by Google that presents a metrics graph displaying a score and visually explains where improvements are needed. These core web vitals measure three main aspects which each have a direct correlation to a users experience when visiting any website, they are as follows:

Core Vitals 3 Steps

The above is an info card to help visually understand the acronyms and 3 main elements that make up the Core Web Vitals. The Core Web Vitals can calculate and quantify the experience of your site and identify opportunities to improve the functionality and overall user experience.

Largest Contentful Paint (LCP):

Measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.

First Input Delay (FID):

Measures interactivity. To provide a good user experience, pages should have a FID of less than 100 milliseconds.

Cumulative Layout Shift (CLS):

Measures visual stability. To provide a good user experience, pages should maintain a CLS of less than 0.1.

Why Web Core Vitals are Important

Optimising a website for an excellent user experience should always be any designers objective, long term success and sustainability depends on it, core web vitals will help you quantify user experience, core vitals is a google development tool that helps real world user statistics. This can and should be implemented into the very foundations of your SEO at the design and development phase web vitals should be taken into consideration and how the development of your website will effect these core signals, read this article on implementing good "SEO Techniques" for a better understanding on the subject that is search engine optimisation.

Most website companies like website design Aberdeen also host and maintain the websites which they design, develop and launch therefore applying good SEO techniques and implementing a strategy that includes Core Web Vitals will benefit on the long term.

Google’s ever evolving Algorithm has recently released Core Web Vitals which had been in development from some time, as a long standing partner of Google and ahead of the curve at WDA we foreseen the change and made slight changes to ranking vitals score.

Are you looking for a fresh redesign, a restructures website implementing search engine optimisation techniques and web vitals, Contact the team at WDA today to see how we can assist.

You can check your web vitals score at your Google Search Central, Google Developers of if using the Google Chrome browser with this extension.

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WDA Design
WDA Design
20 mar 2021

Thank you for this article Aria, understand there is a chrome extension that will easily identify the 3 web vitals above, its a useful tool.

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